← Work / Archive
Public-service spot
about adoption.
Spot, 15 seconds. You start playback deliberately — the material has sound and touches a difficult subject.
From fear to a home. Fifteen seconds.
A spot built on a single cut. The first part is black and white: scenes from a home where a child is being harmed, and red text naming it directly — psychological abuse, fear. Then the image shifts to colour: the same girl sits between two adults caring for her. One prop runs through the whole film — a plush panda the protagonist clutches first in fear, and finally with calm.
Context and idea
( Context )
A campaign about foster care and adoption confronts a subject viewers instinctively avoid. It has to hold their attention in fifteen seconds — without moralising and without dwelling on a child's suffering.
( Idea )
We don't show violence — we name it. The harm stays in black and white and in a single word on screen, while all the emotion plays out in the shift to colour. The home isn't a promise or a happy ending from an ad: it's an ordinary scene at the table, where a child can finally lower her guard.
( KOVA's role )
( Production )
We'll give the campaign's name and broadcast details once confirmed in the documentation.
( Status )
The film exists. The record is being finalised.
We recovered the material from our own archive, so the project is no longer just a memory — it can simply be watched. What's missing for a complete record is the commissioning document and confirmation of the campaign name and broadcast channels. Until then, we describe only what's visible on screen and what we can document. The production was independently confirmed to us by the family of one of the protagonists.
( Next )
Szczęśliwa 8